PGA of America
Led brand development and art direction as part of the PGA of America rebrand, helping evolve the organization into a more progressive, inclusive, and approachable presence within today’s evolving golf landscape.
REBRANDING / CREATIVE DIRECTION / GRAPHIC DESIGN
INSIGHT
As one of the world’s largest sports organizations, the PGA of America is powered by more than 29,000+ PGA Professionals dedicated to growing the game of golf. We were challenged to help evolve the PGA brand into a more progressive, inclusive, and approachable identity while honoring the heritage and prestige that define the organization.
APPROACH
A Modern Classic. The refreshed identity was designed as an evolution of the PGA brand, balancing the timeless tradition of golf with a more refined, forward-looking visual system. Rooted in minimalism, elegance, and restraint, the approach introduced a modern design language built for digital platforms, future growth, and the next generation of golfers.
